The Adrienne Arsht Center for the Performing Arts is ushering in a new season with sparkle, sophistication, and all the dazzling allure of jazz. The Performing Arts Center recently made public its plans for the 2024-25 season in association with Broadway Across America and has already started offering subscription packages. While the musicals Mamma Mia! and Chicago might ring familiar due to their previous appearance, the show selection process remains a unique mechanism based on individuals like Dale Edwards; Adrienne Arsht’s Vice President of Marketing shares their insights. He walks through their close association with Broadway Across America to understand the shows circulated around the area and yearly customer polls to appreciate viewers’ interests. Leveraging Miami’s unique market, the team seeks to draw diverse audiences to the Broadway shows. Edwards believes that there are prospective audiences eager to watch any show due to the region’s diverse nature. The team continually hunts for shows that will enthrall the audiences and expose them to unvisited Broadway experiences. The season will feature two Broadway classics, two musical versions of trendy films, and two musicals showcasing famous musicians’ journeys. The performances lined up include Some Like It Hot (December 3-8), Tina: The Tina Turner Musical (January 14-19, 2025), Mamma Mia! (February 18-23, 2025), MJ The Musical (March 18-23, 2025), Beetlejuice (April 29-May 4, 2025), and the grand finale featuring the evergreen classic; Chicago (June 17-22, 2025). Edwards has high hopes for the chosen performances and anticipates a healthy reaction from the Miami viewership. The top picks from the list are Some Like It Hot and MJ The Musical- two performances marking their debut in South Florida, place them as Edwards’ top favorites. Subscriptions starting at $230 for all six shows is a modest spend for musical theater enthusiasts in Miami to enjoy Broadway performances right in their locale. Besides the performances, the Arsht Center is invested in improving the overall guest experience. Efforts extend towards initiatives like Broadway on Biscayne that outline on-site engagements on opening night. Visitors were welcomed with costume contests, giant limo photo opportunities, and anticipatory live debates. The performing arts venue aims to offer some pre-show entertainment through the series.”You can come to the Arsht Center hours beforehand and just enjoy your time here before you see the show,” Edward says.
Arsht Center Reveals 2024-25 Broadway Season in Miami
The Adrienne Arsht Center for the Performing Arts is ushering in a new season with sparkle, sophistication, and all the dazzling allure of jazz. The Performing Arts Center recently made public its plans for the 2024-25 season in association with Broadway Across America and has already started offering subscription packages. While the musicals Mamma Mia! and Chicago might ring familiar due to their previous appearance, the show selection process remains a unique mechanism based on individuals like Dale Edwards; Adrienne Arsht’s Vice President of Marketing shares their insights. He walks through their close association with Broadway Across America to understand the shows circulated around the area and yearly customer polls to appreciate viewers’ interests. Leveraging Miami’s unique market, the team seeks to draw diverse audiences to the Broadway shows. Edwards believes that there are prospective audiences eager to watch any show due to the region’s diverse nature. The team continually hunts for shows that will enthrall the audiences and expose them to unvisited Broadway experiences. The season will feature two Broadway classics, two musical versions of trendy films, and two musicals showcasing famous musicians’ journeys. The performances lined up include Some Like It Hot (December 3-8), Tina: The Tina Turner Musical (January 14-19, 2025), Mamma Mia! (February 18-23, 2025), MJ The Musical (March 18-23, 2025), Beetlejuice (April 29-May 4, 2025), and the grand finale featuring the evergreen classic; Chicago (June 17-22, 2025). Edwards has high hopes for the chosen performances and anticipates a healthy reaction from the Miami viewership. The top picks from the list are Some Like It Hot and MJ The Musical- two performances marking their debut in South Florida, place them as Edwards’ top favorites. Subscriptions starting at $230 for all six shows is a modest spend for musical theater enthusiasts in Miami to enjoy Broadway performances right in their locale. Besides the performances, the Arsht Center is invested in improving the overall guest experience. Efforts extend towards initiatives like Broadway on Biscayne that outline on-site engagements on opening night. Visitors were welcomed with costume contests, giant limo photo opportunities, and anticipatory live debates. The performing arts venue aims to offer some pre-show entertainment through the series.”You can come to the Arsht Center hours beforehand and just enjoy your time here before you see the show,” Edward says.
