Vibra Urbana Miami Founders Bolster Latin Music Growth

Vibra Urbana, which began as a showcase of nine reggaeton stars at the Watsco Center in 2020, has now evolved into the US’s biggest reggaeton festival. Over the course of two days, Vibra Urbana 2024 will see over forty acts perform on three different stages at Miami-Dade County Fair & Expo Center on February 17-18. Since the inaugural event in 2020, Ian Ruzal-Bron and Kirk Taboada, both Miami locals, have managed the festival. Ruzal-Bron shares the festival’s growth and Latin music’s rise, especially during the pandemic, has been inspiring to witness and a privilege to be a part of. Featured headliners for the year include Rauw Alejandro and Anuel AA. Other big names include Farruko, Jay Wheeler, Young Miko, Arcángel, and Ivy Queen. The event, despite its growth, still involves the challenge of maintaining high standards by roping in top-tier talent. The event did not happen in 2023 as the organizers aimed to hold the festival earlier in the year starting from 2024. Vibra Urbana has expanded beyond Miami, with festivals held in Orlando in 2021 and 2022, and Las Vegas in 2022. Ruzal-Bron suggests there might be further expansions, but currently, the focus remains on Miami. The most anticipated act of 2024 is Bizarrap, impressively making his US festival debut. Ruzal-Bron and Taboada have high hopes for future lineups including famous names like Bad Bunny, Karol G, and potentially Daddy Yankee. As of now, they look forward to the successful hosting of the upcoming event. Vibra Urbana 2024, taking place on Saturday, February 17, and Sunday, February 18, at Miami-Dade County Fair & Expo Center. The tickets range from $149 to $999, available at axs.com.

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