VW: No Market for ID.Buzz Camper Van

The introduction of the Volkswagen ID. Buzz in 2022 led to speculation about a pop-top camper model. This is akin to the brand’s classic VW bus, which is often associated with camping. However, a modern iteration of this could be many years away, if it happens at all. This is particularly the case for an ID. Buzz California camper directly from Volkswagen.

The impediment isn’t due to development issues as previously reported. As cited in Autocar, VW executives believe demand for such a model does not justify the costs of production currently. Lars Krause, VW’s sales and marketing head, hinted that there are also standard development challenges associated with new models. Yet the primary issue is that customers are not ready to invest in an electric camper.

He expects demand should increase by the end of this decade, and this is when VW could potentially launch an ID. Buzz California camper. In the meantime, there’s a Volkswagen California planned for this year in European markets. Based on the T7 Multivan, it debuted in August as an almost ready prototype that introduces the iconic California name and pop-top roof to a plug-in hybrid platform.

According to Carsten Intra, the CEO of VW Commercial Vehicles, this is a stepping stone towards electric campers. They anticipate its sales will be closely monitored. If there is a lukewarm response to a bigger PHEV California, a smaller EV California model could be entirely dropped. This is a decision that will reveal itself in due time.

Notably, despite the VW T7 California carrying the name of a US state, it won’t be available for sale in North America. Yet, if the ID. Buzz California is introduced, it might reach US shores, given it would be based on a long-wheelbase model – the only version available to US buyers.

Summary:

  • VW says there’s presently no market for an ID.Buzz Camper Van
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